Job Description:

The Social Media Manager will implement the company’s Social Media marketing. Administration includes content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales. The Social Media manager is a highly motivated individual with experience and a passion for designing and implementing the Company’s content strategy, creating relevant content, blogging, community participation and leadership. This position is full time salaried with benefits, including attendance at Social Media, blogging and industry-specific conferences.


The following seven Social Media marketing components are the roadmap to success and are the responsibilities of the Social Media manager. Your Social Media manager must master them to execute Social campaigns effectively:
1. Clear Objectives
2. Great Design
3. Solid Content Strategy
4. Promotion Strategy
5. Engagement Strategy
6. Conversion Strategy
7. Measure & Analyze to establish ROI

Essential Duties:

 Manage Social Media marketing campaigns and day-to-day activities including:
 Curate relevant content to reach the company’s ideal customers.
 Create, curate, and manage all published content (images, video and written).
 Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
 Conduct online advocacy and open stream for cross-promotions.
 Develop and expand community and/or blogger outreach efforts.
 Oversee design (i.e.: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
 Design, create and manage promotions and Social ad campaigns.
 Compile report for management showing results (ROI).
 Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
 Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
 Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
 Monitor trends in Social Media tools, applications, channels, design and strategy.
 Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
 Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
 Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

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